Sexy waves are key for summer, loose and long, or short and choppy. Creative Director Colin McAndrew said: “When tv presenter and fashion trailblazer Alexa Chung chopped off her locks she instantly developed a whole new shade of sophistication. The shaggy bob with lots of texture and an effortless finish is here to stay. This style can be worn smooth for versatility, but the choppy and relaxed look is perfect to take you from day to night.
If you like to keep it long, Colin said: “For those with long hair, the same principle applies – wear it loose and relaxed with long tumbling waves. Curls and waves are beachy, with that classic model look of centre partings remaining popular. Think Gossip Girl Blake Lively, Jennifer Aniston, Lauren Conrad and the Olsen Twins with their glamorous and slightly messy styles."
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